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![loog.png](https://static.wixstatic.com/media/0ed66c_1d615b6c34564f1881b7e7f017fec394~mv2.png/v1/crop/x_2,y_143,w_606,h_554/fill/w_388,h_352,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/loog.png)
Brand Extinction and Packaging
2019
![loog.png](https://static.wixstatic.com/media/0ed66c_1d615b6c34564f1881b7e7f017fec394~mv2.png/v1/crop/x_82,y_521,w_441,h_101/fill/w_284,h_65,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/loog.png)
Background
Ice Peps is a line extension of Pepsi, which is ice cream with different Pepsi flavors. Such as original, lemon, and cherry.
Objective
The objective of this project was to create a new brand identity and a character for the new product and make it fit the brand identity.
Style and Art
Pop Art and modern style.
![peps-gif.gif](https://static.wixstatic.com/media/0ed66c_ba26d9bb12164698a1956f7346aeb1d9~mv2.gif)
![121.jpg](https://static.wixstatic.com/media/0ed66c_77ef1d377d8b4f5d96043848855b3a45~mv2.jpg/v1/crop/x_6,y_0,w_5171,h_3456/fill/w_413,h_276,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/121.jpg)
![887.jpg](https://static.wixstatic.com/media/0ed66c_10c86c4779944cc6b75318ed30048e81~mv2.jpg/v1/fill/w_415,h_250,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/887.jpg)
![098.jpg](https://static.wixstatic.com/media/0ed66c_1e3d64194e4d431d8408efd99c5cf231~mv2.jpg/v1/fill/w_384,h_256,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/098.jpg)
![8.jpg](https://static.wixstatic.com/media/0ed66c_1b69e847a3e14a53afc8b359b459540a~mv2.jpg/v1/crop/x_0,y_146,w_5103,h_3110/fill/w_420,h_256,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/8.jpg)
![13.jpg](https://static.wixstatic.com/media/0ed66c_d6e4625eb9fe4eb6a717483e3941a570~mv2.jpg/v1/fill/w_714,h_476,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/13.jpg)
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